5 Reasons Why a Website is Important for your Small Business
A simple question, What is a website?
A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business
It’s shocking to witness how many business don’t actually have a website or online presence!
No Website Means You Are Losing Your Business
Running your own business is no easy task.
It is clear that if you don’t have a website, you’re missing out opportunities for customers to identify who you are in the market
“By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you.”
This said,
“if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad.” ~ Nicole Leinbach-Reyhle
1.Cost Effective
Buying advertising space, whether it’s a newspaper ad, billboard or radio spots, can be expensive.
In addition is the burden of the hours spent trying to figure out the perfect words to say in a limited space.
A website is an unlimited number of full-page ads that you can change any time!
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
2.Improves customer service
When you design websites, you are off course thinking of your customers. This same sentiment is understood by customers also.
As mentioned earlier, one of the main positives of producing a website is it saves on labour costs.
Offering a quick response customer service on your website with any regularly asked questions, is a great way to avoid paying labour costs and phone bills.
Not forgetting to offer any other queries to be directed to your business email to make sure the customer is super happy.
3.Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images,
but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
4.Websites create a trust factor
One of the best ways to build trust with prospective customers is with good web design.
Good web design that establishes trust goes beyond even gaining new customers. For instance, many customers visit a business’s website to research a product before buying and oftentimes to help make a decision while shopping.
This factor was true a couple of years back. But nowadays, website as a trust factor is highly abused.
This is because any company can have an online presence.
I can definitely tell you that in the consumer durable industry, having a website is almost mandatory because the products are technical in nature.
So if you want to divulge information, than it is another reason that website is important for businesses.
5.Website operation 24 hours per day
Not only will your website be there 24 hours a day, 365 days a year with the possibility of reaching millions of people every day, but it will make it possible for your customers to contact you outside of your normal business hours.
Source : https://medium.com
